About Moonbrush

Built where every result is counted in public.

Before Moonbrush was a company, it was a decade of work on the hardest version of the problem: persuading people by a fixed date, with the result counted in public. The platform is that discipline, rebuilt for businesses, where the deadline is a quarter and the opponent is a competitor.

500+campaigns, each with a scoreboard and a deadline 96%of those campaigns won, across both parties

Where we come from

We learned persuasion where it gets measured.

Moonbrush grew out of more than 500 campaigns over a decade. Every one had a fixed date, a visible result and an opponent looking for the flaw. You can’t spend reaching people who were already on your side, and you can’t win with people who only resemble them.

500+: campaigns, each with a scoreboard and a deadline
96%: of those campaigns won, across both parties
10: years modeling persuasion against real outcomes

On a campaignIn your business

Who is persuadable?Who could be acquired?
What moves them?Which message converts?
When do they decide?When are they in-market?
Did we win?Did the holdout move?

Persuasion, not only targeting
Model who can be moved and why, instead of who already fits a profile.
Individual resolution at scale
People and households scored one by one, not segments described in aggregate.
A hard deadline for every model
Each one judged against a real outcome on a real date, then rebuilt.
Controls that survive scrutiny
Restricted fields, documented permitted uses, and nothing that can’t stand up to a headline.

Built for regulated work

Politics bred us for the most regulated rooms in business.

Campaigns run on restricted data, under disclosure rules, with an opponent ready to turn any misstep into the story. That is where we learned to build audiences only from what we are permitted to use, to document every field we touch, and to show our work before anyone asks.

Pharma and health, financial services and higher education ask for that same discipline. We didn’t have to adopt it. We arrived with it.

Learned on campaigns: Voter data whose permitted uses are written into lawApplied in regulated industries: Health audiences built from behavior, with no PHI in any model
Learned on campaigns: Every ad read line by line by an opponent and the pressApplied in regulated industries: Every message hypothesis ready for medical, legal and regulatory review
Learned on campaigns: A result counted in public on a fixed dateApplied in regulated industries: Lift read against a holdout, with the method set down before launch
Learned on campaigns: Restricted fields that could never be used for targetingApplied in regulated industries: Scores kept out of credit, underwriting, admission and eligibility decisions

How we work

Five habits we kept from the field.

01
Agree the number first
Every engagement starts with the outcome it will be judged on, written down before anything is built.
02
Find the why, not just the who
A list of likely buyers is the start. The work is knowing why each group would act, and what would stop them.
03
Beat the baseline or don’t ship
A model that can’t beat a demographic and a lookalike baseline on your holdout is killed, and the reason is logged.
04
Say where it’s weak
Scores are probabilities, not verdicts. Every model carries a label that says where it is thin.
05
Leave the data where it lives
Only hashed keys cross. Your records stay in your environment, and they never train a model another client uses.

The people

The people behind Moonbrush.

A small team built around one habit: be graded on the result. Most clients work with three or four of us, and all of us answer for the number.

Abdullah “Adam” Syed

Founder & Chief Executive Officer

Ottawa, Ontario
Brendan Sirois

Co-founder & Chief Product and Technology Officer

Hartford, Connecticut
Brian Cohen

Strategic Operations Advisor

New York, New York
Dr. Collins Yeboah-Afari

Chief Information Officer

Washington, D.C.
Don Knapp

Chief Revenue Officer

Atlanta, Georgia
Dr. Francis O. Blay

Chief Information Security Officer

Baltimore, Maryland
Gavin Silver

Strategic Technical Advisor

New York, New York
John Marcinuk

Chief Marketing Officer

New York, New York
Josh King

VP, Client Success

Hartford, Connecticut
Josh Werkstell

Chief Operating Officer

New York, New York
Nadeem Ahmed

Chief Financial Officer

Ponte Vedra Beach, Florida
Rich Piske

Junior Developer

Manchester, Connecticut
Ryan Slipakoff

Strategic Advisor, Pharma and Healthcare

Philadelphia, Pennsylvania
Ryan Sollinger

VP, Business Development

New York, New York

The company

Moonbrush Inc.

Mailing address: 5830 E 2nd Street, Suite 7000
Casper, WY 82609
Sales and partnerships: hello@moonbrush.ai
Press and everything else: Contact us