What moves people, read every quarter.
Moonbrush Tides is our quarterly research series. Each report takes one shift in how people research, compare and decide, measures how far it has gone and explains what is driving it, with the method and every figure set out so you can quote them.
Reports
One report a quarter.
Each issue goes deep on one shift, with charts you can read at a glance and the numbers behind them.
- 01 The first report is being finished now. It will appear here the day it is published, with its charts, its method and a citation ready to copy.
Inside every report
Reads like a briefing. Holds up like a dataset.
- 01The shiftOne change in how people behave, measured: how many, how fast and where it is happening.
- 02The reasonsWhat is driving it, read from what people do in the weeks before they act.
- 03The chartsEvery figure drawn to be read at a glance, with the number behind it set beside it.
- 04The methodHow it was measured, what it covers and where it is thin, so you can judge it yourself.
The data behind it
Drawn from the same data as atlas and stage.
Tides reads the behavior Moonbrush models every day, resolved to individuals and households and reported only in aggregate. No report names or describes a person.
- 270M+
- U.S. adults, resolved to individuals and households
- 62.6B
- resolved behavioral events, refreshed daily
- 7,015
- active consumer topics across 25 categories
- 17,000+
- named signals in the registry, each with a definition and a fill-rate check
Figures as of August 19, 2026.
Cite Tides
Quote it, chart it, link to it.
Figures from Tides can be quoted in articles, decks and research with credit to Moonbrush Tides and a link to the report.
Questions about a figure or the method? Write to hello@moonbrush.com.
Suggested citation
Moonbrush Tides. “Report title.” Moonbrush Inc., quarter and year. moonbrush.com/tides
Replace the title and quarter with the report’s own. Each report shows its full citation at the end.