Customer A
- Age
- 34
- Household
- Single, rents downtown
- Income
- About $95K
- Just bought
- Running shoes and a GPS watch
Your data shows what people do. Moonbrush knows why.
Moonbrush builds custom audiences around the motivations behind behavior, not demographic lookalikes. See who is ready to act, why, and what to say to them.
Your data can’t tell lookalike customers apart.
Segments built on demographics and past purchases sort customers by what they have in common. People who match on paper end up in the same audience and get the same ad, even when they bought for different reasons and will do different things next.
We build audiences from what people do over time and score the reason behind it. Each cohort gets a message written for why people buy, so your budget goes to the people that message can persuade.
Customer B
- Age
- 34
- Household
- Single, rents downtown
- Income
- About $95K
- Just bought
- Running shoes and a GPS watch
Identical in every system you own
- Day 3Entered a fall marathon lottery
- Day 17Joined a Saturday long-run club
- Day 25Priced energy gels by the case
- Day 2Booked a hotel near a June wedding venue
- Day 8Saved wedding-guest outfits
- Day 23Looked up tailors with rush service
Why
Training for a first marathon
What they need to hear
“Built for mile 20.”
Why
Getting ready to be a guest at a June wedding
What they need to hear
“Look sharp in June.”
Behavioral intelligence, built into your stack or open on your desk.
We read what people keep doing in every part of their lives, not only in your category, so an audience can start from a behavior your brief never mentioned.
For brands and data teams
Plug behavioral scores into the pipelines you already run.
atlas connects to your warehouse, CRM and clean room and writes a behavioral score back to every record, with the behavior behind it and the line to lead with. Audiences go straight to the channels you already buy, and your teams keep working in the tools they know.
For agencies and planners
Give the people doing the work their own workspace.
In stage, you describe an audience in plain English and see who fits, the behaviors that set them apart, and the groups you didn’t think to ask for. Then you adapt the client’s existing ads for each group and activate them.
Illustrative examples. Behavior names are the names our models use; counts and shares are examples, not measurements.
Powered by
atlas and stage run on Gravity, our family of 100 proprietary behavioral models. Gravity scores who is ready to act and why, and rescores people as their behavior changes.
Learn how Gravity worksEvery marketing dollar has to go further now.
Marketing budgets have shrunk, and the people that money is meant to reach have learned to tune ads out. Brands and their agencies feel it in four places.
| Year | Share of revenue |
|---|---|
| 2023 | 9.1% |
| 2024 | 7.7% |
| 2025 | 7.7% |
| 2026 | 7.8% |
Source: Gartner CMO Spend Survey, 2024, 2025 and 2026 editions
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Your ads keep reaching people who won’t buy.
Put your budget on the people most likely to act. Your data only shows part of who they are, so we score every person on their real behavior.
How a fuel retailer did it -
Your competitors can buy the same audience.
Own an audience no one else can bid on. We build each cohort from real behavior for you alone, and it updates as the people in it change.
How the Padres did it -
Your customers have learned to tune ads out.
Give every cohort an ad worth stopping for. We write each one’s creative angle around the reason those people buy, and adapt the ads you already run.
How CVS MinuteClinic did it -
You can’t prove the lift came from your work.
Show what your work added. Every audience goes to your DSPs with a holdout built in, so you can report the lift to whoever signs off on budget.
How ALDI measured it
Platform screens with demo values.
Results our clients can point to.
Grocery retail +9.02% verified store visits, year over year The Two-Mile Radius Read the story
- +22.0% Sports and entertainment ticket sales in 30 days vs. the prior 30 : The Night, Not the Game
- +37% Retail health branded search in eight weeks : The Sideline Standard
- +48% Fuel and convenience retail Name withheld verified store entries vs. a holdout : From Pump to Counter
- +32.6% Hospitality Name withheld revenue in the first 90 days : The Message That Breathes
- 22.4M → 500K In flight adults ranked, top 500K in the pilot; results pending : The Five Hundred Thousand
Results describe specific engagements and are not a guarantee of future results. Where a client asked not to be named, the case describes them instead.
We build around how your industry makes decisions.
- Pharma and health Patients and prescribers, found without health records
- Higher education Adult and returning learners, weeks before they inquire
- Financial services Households deciding to switch, borrow or re-shop
- Publishers and media Subscriptions, win-backs and audiences advertisers buy
- Retail and consumer brands Turning trial into repeat as household routines change
- Nonprofits and institutions First gifts, monthly giving and lapsed donors won back
- Agencies Client market insight, with lift reported under your name
- Our roots are in politics. 500+ campaigns over ten years, each with a deadline. Read our story
Your next audience starts with 270M+ U.S. adults.
We build each audience person by person from everyday behavior, then refresh it daily so it changes when people do.
- 270M+
- U.S. adults and their households
- 62.6B
- behavioral events, refreshed daily
- 10
- years of campaigns behind the models
One household, read over weeks
- Week 1Priced a backyard pool
- Week 2Looked at shade sails and patio misters
- Week 4Read the city’s short-term rental rules
- Week 6Compared vacation-rental listing sites
What a tracker logs
What Moonbrush reads
Turning the house into a vacation rental
Lead withSell the pool as a booking feature, not a family upgrade.